Welcome to the latest edition of the Social Capital Newsletter. Social Capital is an intangible asset at the heart of a new and dynamic view of success, one that is changing business and the world as we know it. Supporting families--both traditional and non-traditional--is an important priority for Social Capital companies. Social Capital leaders recognize that the decisions they make every day have a big impact on the family happiness of their teams. In "Former WD-40 CEO Shares How Your Leadership Culture Influences Family Happiness," Garry Ridge offers insights into how positive psychology pioneer Martin Seligman's PERMA foundation can lay the groundwork for happy workplace families, for the families to whom employees go home. Short for "Positive emotions," "Engagement," "Relationships," "Meaning," and "Achievement," PERMA is a framework you can start applying today. We recommend it to anyone looking to create a more family-friendly workplace, in every sense of that phrase. And for more of Ridge's ideas, see "For Former WD-40 CEO, Caring Oils The Wheels Of Management."

The Learning Moment From Garry Ridge.

Porter Braswell founded for-profit business to make positive social impact.

"We Can Make Technology The Path Out Of Poverty"
"To Promote...Or Not?" 
"Alan Mulally Says All You Need Is Love...And A Great System."

Oscar Munoz turned around United Airlines at a time it was suffering from battles with its unions, operational struggles and declining profits. In Turnaround Time, then-CEO Munoz turned the airline into one of the most successful airlines in the aviation industry, known for reliability, high customer satisfaction, sustainability and a leader in the recruitment and training of women as pilots. If you're looking for ideas on how to overcome the challenges in front of your Social Capital company, this book offers page after page of inspiration. And for more good ideas emerging from the world of aviation--an industry that is still overcoming the challenges of the pandemic--see "Delta Raises The Bar -- And Its Wages -- Again!"

If you're looking for an overnight-able Mother's Day gift that supports your Social Capital values, consider one of Dr. Hauschka skincare's gift sets ($35-$90), like the Vitalizing Lemon Body Care Ritual. Dr. Hauschka, a pioneer in natural products since 1967, is known for its partnerships with sustainable growers around the world, its long-term perspective on business, and its support for fair trade. And for a plethora of ideas on how to support the moms on your team, see "Families Still Matter: CEOs Who Support America's Most Important Institution." 

This Manufacturing Giant Builds People: ‘Business as a force for good’--an irresistible idea. Jason Lippert is spreading the word. (Subscribe to our free weekly newsletter so you don't miss any stories like this here.)

For good performers to thrive in an organization, confidence in leaders, belonging, opportunities for professional development are among the most important prerequisites for success, according to new research from the World Economic Forum. That's excellent news for Social Capital companies, which are knocking it out of the park on all of these fronts. Looking for more ideas on how to cultivate a culture of belonging? Be sure to check out "Belonging: A Deeper Understanding Of Diversity, Equity And Inclusion."

Trust is a powerful advantage in challenging times like right now--and it's something leaders earn day-by-day. In "Cultivating Trust As A Leader," former UKG CEO Aron Ain offers valuable insights on how to not only gain the trust of your employees but also to extend your trust to them. Trust is a two-way street, and, as he shows, the more you give, the more you build. 

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