Welcome to the latest edition of the Social Capital Newsletter. Social Capital is an intangible asset at the heart of a new and dynamic view of success, one that is changing business and the world as we know it. The conventional wisdom is that every team member should be groomed to rise up through the ranks--and want to. But the reality is that "climbing the ladder" isn't for everyone. Work plays a different role in every individual's life, and while some employees aspire to be in charge, others enjoy doing their work without the expectation that they "lead." Acceleration Partners founder and Social Capital leader Rob Glazer shows how to create a viable career path for those who avoid the C-suite like Kryptonite in "To Promote...or Not?" For more of Glazer's ideas, see "Too Many Employers and Employees Are Locked In a Zero Sum Game Power Struggle."

Acceleration Partners founder on why NOT everyone should be expected to lead or manage.

Market solutions versus nonprofits and government: Which solves social problems better?

"Language Is The X-Factor For Success In Global Business."
"Kendra Scott Fashions Success For Women And Her Company."
"For WD-40 CEO, Caring Oils The Wheels Of Management."

Social Capital CEO Kendra Scott launched her eponymous jewelry brand from a basement with $500. Now it's a fast-growing scale-up known as a great place to work--one where support for women is baked into the culture. Thanks in part to the work-life balance it offers, 96% of its team is female. In Born To Shine, Scott reveals the untold story of a company that has delighted women around the world, including some of the trials she faced as she built the business. To learn more about Kendra Scott's company, check out "Kendra Scott Fashions Success For Women And Her Company" and "CEO Tom Nolan's Humility Is His Leadership Power At Kendra Scott." 

Nothing updates the look of a room faster than a new area rug. If you're looking for one that will bring your decor to life, check out the cotton designs made by Kiliim, a social enterprise and lifestyle brand in Egypt that is keeping alive ancient rug-making techniques and supporting local artisans in Egypt. The Bends Rug ($115) is a striking accent that comes in the color the dye houses in Cairo are known for. For more on Social Capital companies supporting local craftspeople, check out "Someone, Somewhere Visionary Business Model Partners With Artisans To Profit Together."

Hologic Stands Up to ‘Business as Usual’ to Prioritize Women’s Health: CEO Steve MacMillan leads charge for a global ‘what gets measured gets results’ tool. (Subscribe to our free weekly newsletter so you don't miss any stories like this here.)

Want to fight turnover? A Gallup meta-analysis of more than 100,000 business units discovered that the ones with more bonded workers achieved higher performance and lower churn on its staff. For more ideas on how to hold onto the great team you're building, see, "Family Still Matters: CEOs Who Support America's Most Important Institution." 

Just saying you support women in the workplace isn't enough in today's business environment. You've got to embrace strategies and policies that demonstrate your beliefs. In "Adventures in Transformative Venture Capitalism," Social Capital leader Soraya Dorabi reveals her powerful model for "investing in purposeful startups reimagining the future." It'll make you feel very optimistic about tomorrow. 

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