Welcome to the latest edition of the Social Capital Newsletter. Social Capital is an intangible asset at the heart of a new and dynamic view of success, one that is changing business and the world as we know it. With the world getting smaller and digital technology erasing geographic barriers, Social Capital CEO Susanne Evens, who leads AAA Translation, finds her company's services are in hot demand. She has been able to contribute her team's translations to many in need by reaching out to civic organizations and the Hispanic community. When some have approached Evens with requests for translations they cannot pay for, her response has been a resounding "Yes," as IBT Times Editor-At-Large Chris Benguhe and Assistant Editor RaeAnne Marsh report in "Language Is The X-Factor For Success In Global Business." Don't miss our video interview with Evens about her Social Capital principles.

AAA Translation founder Susanne Evens builds bridges of knowledge in commerce.

Epic profit-sharing proves CEO Ed Bastian's continued commitment to rewarding employees.

"Belonging: A Deeper Understanding of Diversity, Equity and Inclusion"
"The Doctor Is In,' Pulling Double Duty As Physician And CEO"
"Finding Your 'Hire' Power"

Running a company for both profit and purpose does not have to be an either-or-choice, as author Alex Edmans, a finance professor and TED speaker, shows in this must-read for Social Capital leaders. In this edition, updated to cover the pandemic, he looks at the sometimes difficult trade-offs that purposeful companies must navigate--and how investors can determine which companies are truly purposeful. He also details how citizens can change the world through their decisions as employees, customer and investors. For more ideas on creating a conscious company, check out "JLL Shows How Companies Can Do What Governments Can't To Make The World More Sustainable."

It's almost spring, and time to get back into outdoor activities. Opt for a more sustainable pair of sneakers this year, so you can live your values every time you go for a walk or bike ride. We love Cariuma's lightweight bamboo knit version ($119), which comes in 15 colors. Even better: The company will plant two trees for every pair of sneakers you buy. And if you need a pair of socks to go with them, pick up a pair of Bombas, which have a great story behind them, as you'll see in "Super Socks to Amazing Underwear: Bombas Raises The Bar For A Higher Purpose."

Capitalist Alternatives To Nonprofit Solutions: We honor 10 business leaders who saw a social need and created a business to address the problem. Subscribe to our free weekly newsletter so you don't miss any stories like this here.

87% of Americans are satisfied with the work they do, according to new research by Gallup. One reason may be that 90% are satisfied with their family life. One driver, no doubt, is the push by more companies to be family friendly. For ideas on how to ensure your team members are happy with their life outside of work, check out, "Family Still Matters: CEOs Who Support America's Most Important Institution" and "Liz Tenety Gives Motherhood A Platform For Change." 

As working with colleagues around the globe becomes part of daily life for many workers, there is a lot of room for miscommunication. Fortunately, there are translation services like the Social Capital firm AAA Translation, which helps to bridge gaps in understanding through careful attention to detail. Read "Language Is The X-Factor For Success In Global Business" for insights from CEO Susanne Evens.

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