Newsletter Dec 7, 2022
Social Capital

Editor's Note

Welcome to the latest edition of the Social Capital Newsletter. Social Capital is an intangible asset at the heart of a new and dynamic view of success, one that is changing business and the world as we know it during one of the most difficult and turbulent times in recent history. No matter where you live, chances are you are surrounded by human suffering. In impoverished countries, it may be caused by extreme poverty and hunger. Or, in wealthier nations, it's more likely emotional suffering, such as mental illness or lack of a good education and all of the social limitations that brings. And around the world, there are orphans who have not experienced the love of a parent. Our Top 100 Social Capital leaders are refusing to accept these situations and doing their part to turn them around. They're leveraging the large scale of their organizations to truly move the needle in the right direction. They're doing this through respect for the family, sharing the wealth, increased well-being, spreading knowledge, authenticity and improved healthcare--trends we've covered since we launched Social Capital. Check out our list for a who's who of the world's most inspiring leaders.

Helping Millions To Thrive: The IBT Social Capital Top 100 For 2022

Thanks to trailblazing business leaders, Social Capital is alive and well in America.

Trending Social Capital Stories
Ten inspiring ways CEOs are taking care of people

We thought we would take this moment to look back again on some really incredible Social Capital leaders whom we have brought attention to in our newsletter in particular for putting important Social Capital ideas into action in their companies and beyond.


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Night Stand


TRIBE CULTURE: How It Shaped WD-40 Company

Former CEO of WD-40 and now chairman of the board, Garry Ridge is a servant leader known for his all-in approach to coaching, mentoring and developing his team. During his tenure, he built a culture that prioritized belonging to the company's "tribe," achieving a 93% engagement rate. It paid off, helping the company to double revenue in a decade and In TRIBE CULTURE, he offers a behind-the-scenes look at how he and his leadership team pulled it off, offering many practical insights for leaders hoping to inspire the same level of engagement. 


Splurge

The pandemic--and all of its after-effects--raised awareness of the importance of mental health. That's why we love the Plufl ($499), which bills itself as the first dog bed for humans. Cozy and plush, it's the perfect place to curl up for a nap and take a respite from the hustle and bustle of the pre-holiday period. Not to mention it'll make you smile every time you look at it.  If you're looking to support your team's mental health, check out "Alyson Watson Aims To Make Every Day A Mental Health Day."


Coming Up

For Former WD-40 CEO, Caring Oils the Wheels of Management: Garry Ridge says modeling managers as ‘coaches’ led to 93% employee engagement. And for more stories like this, sign up for our weekly newsletter here


THE BUSINESS OPTIMIZER

There are approximately 153 million orphans around the world, according to UNICEF, and 437,000 children in the foster care system in the U.S. on any given day. One way Social Capital companies are helping them to find a forever home is by providing adoption benefits. 37% of adults have considered adopting, up 17% from five years earlier, according to research commissioned by the Dave Thomas Foundation for Adoption. The foundation provides an annual ranking of the 100 most adoption-friendly workplaces, evaluating them based on financial reimbursement, paid leave and the percentage of employees eligible for the benefits. To read about how Social Capital companies are supporting the institution of the family, check out "Family Still Matters: CEOs Who Support America's Most Important Institution."


Social Capital in Action

Delta Airlines just offered its pilots 34% raises under a new contract proposal. The deal could lead to increases in aviators' pay across the industry. Although it will cost Delta more, this type of gesture is a win-win: It will help Delta retain more pilots amidst a shortage and allow the pilots to keep up with the cost of living and maintain their financial wellness, a Social Capital principle we're happy to see more companies supporting. For more on Delta, and how it is living Social Capital values, check out, "Delta CEO: What Went Wrong And How We're Fixing It."


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