Welcome to the latest edition of the Social Capital Newsletter. Social Capital is an intangible asset at the heart of a new and dynamic view of success, one that is changing business and the world as we know it during one of the most difficult and turbulent times in recent history. In today's business environment, both employees and customers want to know they can trust you--and the most exciting companies are the ones who honestly tell everyone who they are. In our first Social Capital Discussion Panel, America's Most Authentic CEOs Discuss How to Be Real," IBT Editor-at-Large Chris Benguhe speaks with three outstanding leaders on video about what being authentic means to them: Lorna Borenstein, founder and CEO of Grokker; Robert Glazer, founder and chairman of the board of Accelerated Partners; and Bob Chapman, CEO of Barry-Wehmiller. The upshot? It's not always easy. Sometimes, as Glazer put it, being authentic requires you to say things that people don't want to hear. But it's all part of running a company in a way where what you do is aligned with what you say and think--and the hearts and minds of everyone on the team are invested in fulfilling a mission where, above all, people truly matter.

And how it leads to greater business success and personal fulfillment.

O2E founder and CEO fuels success on fun and company-wide interpersonal connections.

Peet's Pursuit of Better: Scaling With Soul
Constant Chaos and Leadership Burnout
Heart Equals Smart Business

Imagine how much easier it would be to grow your business if you could increase the impact of your marketing efforts exponentially. In Moving To Outcomes, Robert Glazer and Matt Wool show that it's possible, proving a roadmap for creating an ecosystem of scalable partnerships without blowing your budget. The idea is to look past the mindset of generating "conversions" and to truly get revenue flowing into your company in a consistent and predictable way--one that gives you the cash to invest in both creating a great culture and the wellbeing of your team. You can hear more from Glazer in our video interview for "America's Most Authentic CEOs Discuss How to Be Real." 

Nothing beats long, lazy summer weekends for diving into the inspiring books you've been looking forward to reading all year. BookPal makes it easier to keep your library well stocked, allowing you to order business books for wholesale prices. When you find books that really speak to you, why not order several copies so you can start a book club at your company? It's a great way to spark your team's best ideas.

Cotopaxi CEO Davis Smith is intent on using all the resources of capitalism and his company to solve what he considers to be the greatest global challenge in the world today – poverty – and he’s succeeding in incredible ways.

U.S. and Canadian workers have the highest levels of engagement in the world, according to Gallup, in a positive indicator of all of the progress Social Capital companies have made to date. 33% of these workers reported being engaged at work in 2021, and 60% were thriving in their wellbeing, Gallup found; in the rest of the world, 21% were engaged, and 33% were thriving. For ideas on how to keep your team, and your community inspired, see our story, "The New World of Corporate Community Engagement."

Your outlook as a leader can contribute to your employee's wellbeing or subtract from it. In "Building the Case for Caring in Business," Bob Chapman, CEO and chairman at Barry-Wehmiller, reveals the powerful impact of letting employees know that who they are and what they do matters. As he puts it, "When you stop seeing people as numbers on a page but as someone’s precious child, you’ll worry a lot less about recruitment, retention and resignation. You’ll help unlock a sense of care and fulfillment that your people will take home and spread far and wide to their families and communities."

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