Welcome to the latest edition of the Social Capital Newsletter. Social Capital is an intangible asset at the heart of a new and dynamic view of success, one that is changing business and the world as we know it during one of the most difficult and turbulent times in recent history. Aron Ain, CEO of Ultimate Kronos Group, is in the vanguard, embracing what he calls being an "Un-Leader"--someone who is not a "boss" in the traditional sense but rather a humble CEO whom employees feel comfortable opening up to about important aspects of the business. In the Unleader in Action, he shares his principles for Un-Leadership, such as forgoing special perks (he mostly flies coach), giving others the limelight and showing gratitude to everyone on the team, including junior employees who do behind-the-scenes work. It's a valuable blueprint for any Social Capital CEO.

UKG CEO Aron Ain proves the leadership strength of honest humility.

BloomTech CEO explains why social entrepreneur companies must adapt to make a lasting impact.

How We Can Save the Private Healthcare System in America
Antidote to the Great Resignation: Finding and Putting Meaning in Work
The New World of Corporate Community Engagement

Aaron Ain transformed Ultimate Kronos Group into a billion dollar company by going against the grain. Rather than treating employees as a cost on a balance sheet, he built an award-winning culture where people love to work, one where they feel cared for, respected, and energized. In WorkInspired, he unpacks his best practices, including truth-telling, trusting your people and keeping them safe, holding managers accountable for being great at what they do and allowing workplace flexibility. It's a great crib sheet for any Social Capital CEO looking for new ways to inspire engagement. 

Summer is here, and for many, that means a pilgrimage to their favorite theme park. CertifiKID offers discounted passes to family-friendly attractions including Busch Gardens Williamsburg, Legoland Florida, Sesame Place in Langhorne, PA., and Universal Studios Hollywood. Founder Jamie Ratner is a social capital CEO who shared her bold strategies for growth in "Leading in a Pandemic: CEOs Discussed How they Helped, What They Learned."

The Wellbeing Factor: Meet CEOs who are on the cutting edge of promoting human wellbeing in every aspect of their businesses.

At a time when Americans are increasingly skeptical of just about everyone, businesses are now the most trusted institution in the U.S., according to the Edelman Trust Barometer, and 77% say they trust their employers. How can Social Capital companies build on the trust they have earned from employees? Northwestern Mutual CEO John Schlifske shares his strategy in "Don't Ask for Trust. Become Trustworthy." A big part of trust is authenticity. In "10 of America's Top CEOs Talk with IBT's Social Capital's About How to Be Authentic," we explore how leaders can give employees a truthful look at who they are and what their company is really about. 

President Biden has made headlines with a plan to forgive $10,000 in student debt for graduates earning under a certain amount. But there's another route to eliminating student debt: Not creating it in the first place. In "Education Opens Doors to Success: This CEO Opens Doors to Education," Rachel Romer Carlson, CEO of Guild Education, reveals how she is helping to break the cycle of poverty in many families by helping employers upskill their teams without putting them into debt.

If you know someone who would like to receive this newsletter

click here