Welcome to the latest edition of the Social Capital Newsletter. Social Capital is an intangible asset at the heart of a new and dynamic view of success, one that is changing business and the world as we know it during one of the most difficult and turbulent times in recent history. Automaker Henry Ford understood that paying his team well wasn't just the right thing to do: It would ultimately help them to become Ford customers and to contribute to their local economies. Unfortunately, many employers now look at payroll as a cost, not an investment, and, when it's time to make cuts, turn to salaries and benefits first. In "CEOs Who Share the Wealth," IBT Editor At Large Chris Benguhe and Assistant Editor RaeAnne Marsh go deep with CEOs who've bet on the efficiency wage theory, which embraces the idea that higher wages pay for themselves and then some. You'll hear from leaders like Social Capital CEOs Sara Blakely (Spanx), Joth Ricci (Dutch Bros.) and Hamdi Ulukaya (Chobani), who are changing the business world one Social Capital idea at a time.

Why they believe in giving employees a bigger piece of the profits.

Cybersecurity veteran & KnowBe4 founder reveals the scary truth and how to save yourself.

Standing United
Building the Case for Caring in Business
Corporations That Can Change The World

Growing your online presence requires a careful strategy, particularly in today's competitive business environment. In Secret Sauce, education innovator and Social Capital CEO Austin Allred, co-founder and CEO of BloomTech, reveals the methods he used to build his presence on Instagram and raise the money he needed to fund his education startup. The Y Combinator alum first got involved in SEO before it caught on, then went on to work in lead generation in the agency world. This clear, readable guide offers his insights from the fast-evolving front lines of the digital world on how to win users, paying customers and revenue. 

Surprise the new college graduates on your list with eco-friendly jeans. Re/Done's 70s Bootcut in Indigo Repaired ($295) and Outerknown's Ambassador Slim Fit ($148), which come with a lifetime guarantee, are two of our favorites. Not only are they stylish but you'll be keeping denim out of landfills that are already brimming with fast-fashion castoffs. Now that's Social Capital in action. 

Social Capital on the South Side: In an exclusive interview, Discover Financial Services CEO Roger Hochschild talks about opening a new call center in the Chatham community on Chicago’s South Side. Here's why he's calling for other corporations to step up.

The top traits that Gen Z workers value in employers are empathy and honesty, according to a new survey by TalentLMS, a learning management system. The Gen Z in the Workplace Survey also found that U.S. employees ages 19 to 25 prioritize mental health. 82% say it's important to have mental health days, and half want mental health training. 

Austin Allred's mission is to make tech jobs accessible to people of every background. That's a tall order, given the high cost of college education--an insurmountable barrier to entry for many potential students. But Allred is determined to make a difference, and his Social Capital company, BloomTech Education, enables students to get the training to be software engineers with $0 in tuition up front. Once they graduate, they pay it back after getting a job. Higher education will never be the same. 

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