Newsletter May 4, 2022
Social Capital

Editor's Note

Welcome to the latest edition of the Social Capital Newsletter. Social Capital is an intangible asset at the heart of a new and dynamic view of success, one that is changing business and the world as we know it during one of the most difficult and turbulent times in recent history. The war in Ukraine may be thousands of miles away but one outgrowth that's coming to our shores is cyber conflict. While critical national infrastructure is the biggest target, anyone can click on a rogue link in their inbox and find themselves in a world of digital pain, one that can take months to resolve. In "The Virtual Cyberbattle That--As Ukraine Shows--Is Having Real Consequences," cyber security expert Stu Sjourwerman offers insights on how to protect your company and yourself from the latest trending threats. He's one of a growing number of Social Capital CEOs we've covered who are each saving the world in their own way by putting people first. Here's the latest from Social Capital CEOs and companies you'll want to follow in the future. 

The Virtual Cyberbattle That – As Ukraine Shows – Is Having Real Consequences

Cybersecurity veteran & KnowBe4 founder reveals the scary truth and how to save yourself.

Trending Social Capital Stories
Relevance Brings Growth

Northwestern Mutual CEO shares strategies from a 165-year-old company to win the next 165 years.


You may have missed

Night Stand

Dare to Serve: How to Drive Superior Results by Serving Others

The number one business lesson that all Social Capital CEOs understand is that serving your customers and employees is not only the right thing to do--it's the most sustainable route to success. No one knows that better than Cheryl Bachelder, former CEO of Popeye's Louisiana Kitchen and author of "Is Servant Leadership Finally Catching On?" She turned around the once-struggling restaurant chain by creating a workplace where the company treated team members with respect and dignity yet also held them accountable to do their best work and achieve important metrics for success. As she found, that can mean walking a tightrope between compassion and tough-minded rigor. This book offers specific insight into how Social Capital leaders can pull it off. 


Splurge

Father's Day is coming up on June 19, and it's not too early to start thinking about what to get the man who already has everything. Nordreen makes beautiful watches that will make Dad want to tuck his smartwatch in a drawer. Even better, the Social Capital company donates five trees planted to the nonprofit One Tree Planted for each timepiece purchased. The Danish company also partners with organizations including Water for Good and Cool Earth. Our fave for Dad: The Pioneer ($289). It comes with interchangeable straps and ethical packaging. Allow 2-4 business days for delivery.


Coming Up

CEOs Who Share The Wealth: Why They Believe in Giving Employees a Bigger Piece of the Profits


THE BUSINESS OPTIMIZER

People are finally taking those long overdue vacations, and Social Capital employer Delta Airlines reports that total passenger revenue is 75% back to pre-2021 levels. It's the result of a team effort that reflects the Social Capital employer's consistent commitment to treating employees well. In another sign of the boom, Social Capital leader Marriott International has opened its 1,000th hotel in Europe, the Middle East and Africa. 


Social Capital in Action

The command-and-control, take no prisoners leadership of the past is giving way to one that's centered on the success of employees, customers and community stakeholders. New data from Glint shows that employees who feel cared about at work are 3.2x more likely to report happiness at their jobs and 3.7x more likely to recommend working for their company. Looks like listening, empathy and inclusion can go a long way toward holding onto your best talent and finding new rockstars.


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