Newsletter Apr 1, 2022

Please enjoy the first issue of the new Social Capital newsletter. If you would like to continue to receive this newsletter, then click here.

Social Capital

Editor's Note

Welcome to the inaugural edition of the Social Capital Newsletter. Social Capital is an intangible asset at the heart of a new and dynamic view of success, one that is changing business and the world as we know it during one of the most difficult and turbulent times in recent history. Each week, you'll learn the best, most-up-to-the-moment practices from trailblazing leaders who have embraced compassionate and caring capitalism, CEOs like Bomba's David Heath, Bumble's Whitney Wolfe Herd, and Delta's Ed Bastian. 

Read on for a dose of inspiration from those on the front lines of a trend that is changing the business world from the inside out. 

Empowerment: The Ultimate Social Capital

Business leaders are enabling real opportunity in their companies and beyond.

Trending Social Capital Stories
Antidote To The Great Resignation: Finding And Putting Meaning In Work

Adapted from "The Heart of Business," leadership principles for the next era of capitalism.


You may have missed

Night Stand

The Heart of Business: Leadership Principles for the Next Era of Capitalism by Hubert Joly and Caroline Lambert

This book isn’t a memoir or play-by-play on Best Buy’s turnaround. It’ll teach you the key leadership principles you need to master for the next era of capitalism, and how to put them into practice. If you’re a Social Capital CEO, you’ll want to break out your highlighter when you get to Chapter 2, where Joly challenges the view that the primary role of a business is maximizing shareholder value and explains why it’s “wrong, dangerous and ill-suited to today’s environment”—and what to do about that. 


Splurge

Outdoor socializing can be a year-round thing if you’re prepared when temperatures drop. Enter Ohio Flame’s American-made fire pits, which will keep you and your guests warm while contributing to a business that’s creating in the U.S.A. Our favorite: the â€œStellar” Artisan Fire Bowl ($899.00), which celebrates the celestial objects that span the universe. Even better, it’s made from steel sourced from local mills for generations. That’s why we suggest supporting companies like this. It lets you contribute to our collective social capital. 

 


Coming Up

Wellbeing is having its moment: Grokker's founder Lorna Borenstein says it'll happen in the workforce when CEOs are open to embracing it. 


THE BUSINESS OPTIMIZER

On a scale of 1 to 8, global happiness levels hit 5.8 on average in 2022, according to the World Happiness Report. The U.S. has one of the highest scores in the world. We think that Social Capital Companies have something to do with it. Driving the scores are factors including GDP per capita, freedom to make life choices, generosity and social support. 


Social Capital in Action

Demonstrating trustworthiness is essential to building lasting relationships. It can only be earned over time by consistently living up to your commitments. Northwestern Mutual has the highest persistency rate in the industry (the rate of renewal) thanks to a commitment throughout the company to act in a way that consistently builds trust year after year, as Northwestern Mutual CEO John Schlifske points out in "Don't Ask for Trust, Become Trustworthy."


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