Newsletter Jan 27, 2025
Welcome to your January 27 newsletter...

Several companies, including Target, are scaling back their diversity, equity, and inclusion (DEI) initiatives amid growing scrutiny. However, some remain committed, standing firm in their DEI efforts despite challenges. Also, did you know that the way you dress could make or break your career? Find out more in today's Money Making Moves:

In the Fast Lane of Business...

> Target has announced the end of its diversity, equity, and inclusion (DEI) initiatives, citing the need to align with an "evolving external landscape." This decision follows a broader trend of major corporations scaling back DEI programs amid mounting conservative criticism, legal challenges, and public backlash. Companies like Walmart, Meta, Amazon, and McDonald's have also reduced or ended similar efforts, particularly after the Supreme Court's 2023 ruling against affirmative action and President Trump's 2025 executive order targeting DEI in federal agencies. While critics claim DEI undermines meritocracy, supporters argue it fosters innovation and equality, with companies like Goldman Sachs and Costco continuing to defend their DEI commitments.

> Elon Musk and Donald Trump appear at odds again, this time over British Prime Minister Keir Starmer. Trump praised Starmer during a BBC interview, calling him a "very good person" despite their differing political views, while Musk, a close Trump ally, has repeatedly criticized Starmer for his handling of the UK grooming scandal and his time as a prosecutor. Musk has also accused Starmer of creating a financial crisis and being untrustworthy, labeling him "two-tier Keir" over alleged biases in policing. This clash follows Musk's recent criticism of Trump's $500 billion Stargate AI infrastructure plan, which he claimed lacks sufficient funding and involves people Musk distrusts, like OpenAI CEO Sam Altman.

> Airfare is rising this year due to strong demand, limited capacity growth, and airline cost pressures, with domestic January fares averaging $304—up 12% from last year. Factors such as aircraft delivery delays, air traffic constraints, and financial challenges, including Spirit Airlines' bankruptcy, have constrained flight expansion and pushed prices higher. Major airlines like American, Delta, and United are forecasting revenue growth despite flat or reduced capacity, with fewer fare sales and an emphasis on profitability. Off-season travel, particularly to Europe, and increased customer demand for premium seating have become significant revenue drivers across the industry.

Unique Business Idea For You

Starting a franchise offers a great opportunity for aspiring entrepreneurs with some business experience to leverage a proven model and existing brand recognition. Franchises often provide built-in market research, operational support, and training, making it easier to launch and manage the business. Many affordable options exist, with some franchises, like Dream Vacations, Cruise Planners, and Jazzercise Inc., requiring less than $10,000 to get started. This low-cost entry point and established support system make franchises a smart option for those seeking a faster path to business ownership.

Side Hustle You’d Be Crazy Not to Try

Transforming complex data into clear insights can be a lucrative side hustle, as demonstrated by Mara Pereira, founder of Data Pears Consulting. With a background in mechanical engineering and business intelligence, Pereira has created online courses, such as the Power BI Report Design Bootcamp, to teach professionals how to turn raw data into compelling visual narratives. Her teaching combines UX design principles and data visualisation techniques, helping over 500 students create impactful, decision-driving reports. This side hustle idea is perfect for professionals who want to leverage their data skills to teach, consult, or create tools that address a growing need for effective communication in data-driven industries.

Personal Finance News

> Dressing appropriately can be the key to landing your dream job, and mastering the smart casual dress code is a great way to project confidence and professionalism. Striking the perfect balance between polished and relaxed, smart casual signals that you’re adaptable and detail-oriented. Brands like Collars & Co. make achieving this look effortless with innovative pieces like their Dress Collar Polo™, which combines the sophistication of a dress shirt collar with the comfort of a polo. Paired with versatile items like tailored blazers or their Zen Cotton Blend Reversible Quarter Zip Pullover, you’ll exude the perfect mix of comfort and style, leaving a lasting impression in any professional setting.

> Labour's proposed reforms to abolish no-fault evictions aim to offer tenants greater stability, but many landlords warn these changes, combined with rising costs and tax concerns, are pushing them out of the market. Alan Shields, a 75-year-old landlord, recently evicted his 90-year-old tenant of 18 years under Section 21, citing fears over Labour's proposed reforms and rising taxes as key factors in his decision to sell. Shields, who entered the rental market "by accident," reflects a growing trend among landlords exiting the sector, with nearly a third planning to sell properties due to mounting regulatory and financial pressures. This exodus is worsening the housing crisis, as tenant homelessness risks rise sharply, with over 7,000 households seeking council assistance between April and June 2024 alone.

> Sarah May left her teaching job of eight years to become a ski instructor, trading the stress of the classroom for the joy of teaching on the slopes. At 30, she felt burned out, overwhelmed by outdated resources, demanding parents, and constant anxiety, leading her to seek a more fulfilling way to use her skills. As a ski instructor, she finds purpose in helping children build confidence, master new skills, and enjoy learning in a supportive and active environment. While she occasionally misses her colleagues and the camaraderie of the classroom, she values her improved mental health, the sense of community in the ski industry, and the joy of teaching without the pressures she once faced.

In partnership with DOOGEE HOLDINGS LIMITED- Dodgee Blade10 Ultra

Go On An Adventure With The DOOGEE Blade 10 Ultra

"Need a reliable smartphone that won't fail on you during your extreme adventures? Then thee DOOGEE Blade 10 Ultra is the perfect gadget to bring along!".