Newsletter Dec 6, 2024
Welcome to your December 6 newsletter...

A designer gained 2.2 million views on TikTok after "fixing" Jaguar's new logo, surpassing the brand's own post. In this week's Money Making Moves, we also dive into the story of a former Tesla employee who described her years at the company as the "worst and best" time of her career, emphasizing the importance of work-life balance: 

In the Fast Lane of Business...

> A viral TikTok video by designer Allan Peters critiquing Jaguar's controversial new logo has amassed 2.2 million views, sparking widespread debate about the brand's rebranding efforts. Peters highlighted issues in the design, proposing a fan-made alternative that blends heritage elements like British Racing Green with modern touches, earning praise for being "1,000 times better" than the original. Meanwhile, Jaguar defended its "Exuberant Modernism" vision, emphasizing its commitment to bold innovation and unveiling the Type 00 EV as a symbol of its electrified, sustainable future. The rebrand represents a balancing act between honoring Jaguar's storied past and appealing to contemporary luxury and eco-conscious consumers.

> Southwest Airlines and American Airlines raised their fourth-quarter forecasts, citing strong demand and higher fares, boosting their stock prices. Southwest expects unit revenue growth of 5.5% to 7%, up from a previous cap of 5.5%, attributing the improvement to profitable route adjustments and solid holiday bookings. American Airlines revised its unit revenue outlook to be flat or up 1%, compared to a prior expectation of up to a 3% decline, and increased its adjusted earnings forecast. Additionally, American announced Citi as its sole credit-card provider, while JetBlue Airways also raised its revenue forecast and plans to adjust unprofitable routes and its Europe schedule.

> Hewlett Packard Enterprise (HPE) surpassed Wall Street expectations for fourth-quarter revenue and profit, driven by strong demand for its AI-optimized servers equipped with Nvidia processors. Server revenue surged 32% to $4.71 billion, contributing to total revenue of $8.46 billion, above estimates of $8.26 billion. Although Intelligent Edge revenue fell 20% to $1.12 billion, HPE sees improvement in this business and recently acquired Juniper Networks to strengthen its networking market share. HPE projects mid-teens percentage revenue growth in the first quarter, and its adjusted earnings of 58 cents per share beat forecasts of 56 cents.

Unique Business Idea For You

A thrift store flipper buys discounted items and resells them to niche audiences, avoiding large inventory costs. This appeals to shoppers who lack access to thrift stores or want specific items, like vintage or themed apparel. Building a focused brand makes sourcing inventory and marketing more effective, as seen with the vtgspice storefront on Depop, which specializes in '90s-era clothing. Trendy keywords like "vintage" and "grandpacore" help attract customers and define the shop's unique appeal.

Side Hustle You’d Be Crazy Not to Try

A unique side hustle involves selling plant propagations like growing pineberries, a rare type of strawberry, and offering their runners on eBay for £4 each. Customers often purchase three or four runners at a time, generating around £100 per month during the summer. The process is straightforward: roots are wrapped in wet tissue, placed in sandwich bags, and mailed using pre-bought stamps and envelopes. Living near a post box makes this seasonal hustle an easy and profitable way to earn extra income.

Personal Finance News

> Over 70% of MSMEs and self-employed consumers seek loans to address immediate financial needs, primarily for working capital, purchasing raw materials, or consolidating debt. Less than 30% of applicants pursue loans for growth-oriented purposes like marketing, upgrading equipment, or expanding office space. Demand for business loans is concentrated in metro cities, with Delhi NCR and Mumbai leading, though non-metro regions like Jaipur and Surat are showing year-on-year growth. Nearly 45% of applications are for working capital, highlighting liquidity challenges and cash flow gaps faced by businesses in daily operations. For quality financial education for your credit and loans, click here

> The American mall is undergoing a transformation as developers convert declining retail spaces into mixed-use developments that include apartments, addressing both high vacancy rates and the national housing crisis. Some projects build new residential units next to malls, while others repurpose old storefronts into unique living spaces. Residents enjoy convenient access to amenities like retail shops, restaurants, and fitness centers, though challenges such as construction costs, zoning laws, and adapting building layouts persist. This trend highlights a creative response to changing consumer habits, offering a blend of modern convenience and nostalgic charm for mall-goers and new tenants alike.

> In an interview, former Tesla employee Amanda Manley, 34, reflected on her three-and-a-half years at the company, describing it as both exhilarating and exhausting. Starting in 2017, she helped establish Tesla's first Indiana dealership, drawn by the company's fast-paced, high-stakes environment, which initially felt rewarding but soon led to burnout. The relentless demands of the job, including long hours and missed family moments, ultimately pushed her to leave after returning from maternity leave in 2020. While Manley admires Tesla's mission, she now prioritizes family and work-life balance, having transitioned to a remote project management role in 2021.

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